Collabed

Email Templates to Reach Out to Brands as a Small Creator

Content creator writing professional brand outreach emails on laptop

Crafting the perfect brand outreach email can feel intimidating, especially when you're a smaller creator just starting out. What do you say? How do you stand out from hundreds of other pitches? How do you sound professional without being boring?

The good news is that you don't need a massive following to land brand deals—you just need the right approach. These proven email templates will help you pitch brands confidently and professionally, regardless of your follower count.

Before You Send: Essential Preparation

A great email template is only as good as the preparation behind it. Before hitting send:

  • Research the brand thoroughly—their values, recent campaigns, target audience
  • Find the right contact person (marketing manager, brand partnerships, PR)
  • Prepare your statistics: follower count, engagement rate, demographics
  • Select 3-5 of your best, most relevant posts as examples

Template 1: The Authentic Fan Approach

Use this when you genuinely use and love the brand's products. Authenticity resonates with brands more than follower count.

Subject: Partnership Proposal: Authentic [Brand Name] Content

Hi [Name],

I'm [Your Name], a [niche] content creator with [follower count] engaged followers on [platform]. I've been a genuine customer of [Brand Name] for [time period] and absolutely love [specific product/service].

My audience is primarily [demographic details] who are passionate about [relevant interests]. I regularly share content about [niche topics], and my posts average [engagement stats]. Here are a few examples of my recent work: [link 1], [link 2], [link 3].

I'd love to create authentic content featuring [Brand Name] because I genuinely believe my audience would benefit from discovering your products. I'm open to discussing various collaboration formats, from single posts to longer-term partnerships.

I have a media kit with detailed analytics available if you'd like to learn more. Thanks for your time, and I hope we can work together!

Best,
[Your Name]
[Your Handle] | [Email] | [Phone]

Template 2: The Value-First Pitch

Lead with what you can offer the brand, focusing on your unique strengths and audience value.

Subject: Content Creator Partnership - [Your Niche] Audience

Hello [Brand Name] team,

I'm [Your Name], a [niche] creator who specializes in [specific content type]. I have [follower count] highly engaged followers who actively seek recommendations for [relevant products/services].

What makes my audience valuable:
• [Specific demographic detail, e.g., "75% are women aged 25-35"]
• [Engagement detail, e.g., "Average 8% engagement rate"]
• [Niche relevance, e.g., "Actively interested in sustainable beauty products"]

I've successfully collaborated with brands like [mention 1-2 relevant brands if applicable] and consistently deliver content that drives engagement and authentic conversations about the products I feature.

I'd love to discuss how I can create compelling content that introduces [Brand Name] to my engaged community. My content packages include [brief description of what you offer].

I'm happy to send over my media kit and discuss specific campaign ideas. Looking forward to hearing from you!

Best regards,
[Your Name]
[Contact Information]

Template 3: The UGC Specialist Approach

Perfect for creators who focus on user-generated content and understand the brand's need for authentic, reusable content.

Subject: UGC Content Creator - [Brand Name] Partnership

Hi [Name],

I'm [Your Name], a UGC content creator specializing in [niche]. I create authentic, conversion-focused content that brands can use across their marketing channels.

My content has helped brands like [examples if available] increase engagement and drive sales through relatable, user-generated style videos and photos. I understand how to create content that feels organic while highlighting product benefits.

For [Brand Name], I could create:
• Unboxing and first impression videos
• Tutorial/how-to content featuring your products
• Before/after or transformation content
• Lifestyle integration posts

My audience of [follower count] is [demographic description] and consistently engages with product recommendations. I also provide brands with usage rights for additional marketing use.

I'd love to discuss creating authentic UGC content for [Brand Name] that drives both engagement and conversions. Happy to share my portfolio and rates!

Thanks,
[Your Name]
[Contact Details]

Template 4: The Micro-Influencer Power Pitch

Emphasize the advantages of working with smaller creators—higher engagement, authentic connections, and budget-friendly rates.

Subject: Micro-Influencer Partnership Opportunity

Hello [Brand Name] team,

I'm [Your Name], a micro-influencer in the [niche] space with [follower count] highly engaged followers. While my following may be smaller than macro-influencers, my engagement rate of [X%] significantly exceeds industry averages.

The benefits of working with micro-influencers like me:
• Higher engagement rates and authentic audience connections
• More cost-effective than larger influencers
• Dedicated personal attention to every campaign
• Niche audience that trusts my recommendations

My audience consists of [specific demographics] who actively seek advice on [relevant topics]. Recent posts have achieved [specific metrics], and my followers frequently ask for product recommendations.

I'd love to create authentic content that showcases [Brand Name] to my engaged community. I'm flexible on collaboration formats and always deliver content that exceeds expectations.

Would you be interested in discussing a partnership? I can provide detailed analytics and content examples.

Best,
[Your Name]
[Social Handles and Contact Info]

Template 5: The Content Series Proposal

Propose a specific content series or campaign idea that shows you've thought strategically about their brand.

Subject: Content Series Proposal: [Specific Campaign Idea]

Hi [Name],

I'm [Your Name], a [niche] content creator with [follower count] followers who are passionate about [relevant topic]. I have an exciting content series idea that I think would resonate perfectly with [Brand Name]'s audience.

Proposed Series: "[Campaign Name]"
• [Brief description of the series concept]
• [Number] posts over [timeframe]
• Mix of [content types, e.g., "tutorials, reviews, and lifestyle integration"]
• Custom hashtag: #[YourHashtagIdea]

This series would showcase [Brand Name] products in authentic, everyday scenarios while providing real value to viewers through [specific benefit]. My audience has shown strong interest in similar content, with my recent [related content] posts achieving [engagement metrics].

I've successfully executed similar campaigns and always provide detailed performance reports. The series would include proper FTC disclosures and align with your brand guidelines.

I'd love to discuss this concept further and explore how we can bring this collaboration to life. Happy to adjust the concept based on your current marketing goals!

Looking forward to your thoughts,
[Your Name]
[Contact Information]

Pro Tips for Email Success

  • • Personalize every email—mention specific products or recent campaigns
  • • Keep subject lines clear and professional, avoid spam trigger words
  • • Include 2-3 content examples maximum, don't overwhelm
  • • Mention your rates or willingness to discuss pricing
  • • Follow up once after 1-2 weeks, then move on

Follow-up Email Template

If you don't hear back within 1-2 weeks, send this polite follow-up:

Subject: Following up: Partnership Proposal

Hi [Name],

I hope this email finds you well! I wanted to follow up on my partnership proposal from [date]. I understand you likely receive many collaboration requests, so I wanted to share one additional piece of value.

[Share recent achievement, new content performance, or updated statistics]

I'm still very interested in creating authentic content for [Brand Name] and would love to discuss how we might work together. If the timing isn't right currently, I completely understand and hope we can connect in the future.

Thanks for your time and consideration!

Best,
[Your Name]

Frequently Asked Questions

How long should my brand outreach email be?

Keep it concise—3-4 short paragraphs maximum. Brands receive hundreds of emails daily, so respect their time with a clear, compelling message that gets to the point quickly.

Should I attach my media kit to the first email?

Mention it but don't attach large files to cold emails. Instead, say you have a media kit available and can send it if they're interested. This prevents your email from ending up in spam.

How do I find brand contact emails?

Check the brand's website for PR/marketing contacts, look on their social media bios, use tools like Hunter.io, or reach out through their Instagram DMs for the right email address.

What if a brand doesn't respond to my email?

Wait 1-2 weeks, then send one polite follow-up. If still no response, move on. Persistence is good, but pestering hurts your reputation.

Track Your Brand Outreach Like a Pro

Collabed can pull brand responses right from your inbox and log them for you. Never lose track of which brands you've contacted or where each conversation stands.